OUR BRAND
In our world, something beautiful and illusory like a MIRAGE can be more than one’s phantasm. The phrase is the underlying concept for our brand name. Founded in 2017, we aspire to add the fun back to the formality in fine jewellery wear and create a line that can be a part of your everyday luxury and smartly priced without the overly traditional markup.
OUR PHILOSOPHY
Despite the abundant product options and information out there, fine jewellery still considered as occasion wear. There are too many trends, and a whole lot of confusing information— all of which take away the joy of buying fine jewellery.
In Mirage, we create jewellery for you. Yes, you. According to your wants and needs.
You can create any design that suits your taste without caring for the standard trend or traditional barrier on fine jewellery.
On top of that, we also aspire to create Smart & Fair pricing system while make fine jewellery a part of your new everyday luxury.
Major brands in our industry markup their products 3-10x of their actual cost.
In Mirage, we do things differently. To make luxury accessible, we’ve built relationships with the best manufacturers and sell directly to you. Basically, our jewelry is crafted with the same top materials and international quality standards as other luxury jewelry brands but without the traditional markups.
It’s time to prioritize you in investing.
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